The fine Art of the ODENIM
Jeans are not just a garment - denim is a form of art in which you can be involved in the creation.
Often a pair of jeans becomes your number one choice of outfit from your closet, why? Because every time you wear a pair of jeans - the more they become a part of you and your body. The unique lines and effects in the colour is like a story of you and your way of life. Real denim fades and shades and that is the way it should be - embrace the shadings and be proud of the creation. It is unique - its you!
The Turkish craftsmen of the denim washing and finishing process are amongst the world leading. That's why we are also proudly making some washed denims which already comes with a little story.
All of these pairs are handmade and therefor unique, all the shades and lines in the wash are all sandpapered by hand. This results in washes, were every single pair is totally unique and therefor they might differ from one another. They are not exactly the same as the machine made jeans, but they have another depth and shine to them. You might not know why you love our jeans better than others - but we know; Its because of the genuinely of the washes and the passion for the art of denim.
"every pair are handmade and therefor unique, all the shades and lines in the wash are all sandpapered by hand."