Our fabrics

ORGANIC COTTON

​All denim and jeans products are primary made from cotton. As a matter of fact; nearly half of the fibre used in the textile industry is cotton. Despite cotton being so common and so useful, conventional cotton has a dark side. The story of the way cotton is grown, harvested and produced has some nasty truths that impact our planet and its people.

​- But it’s not all bad news! Organic cotton is a wonderful, sustainable solution, which is grown without the use of pesticides. Organic farming practices avoid using harmful chemicals while aiming for environmental sustainability and the use of fewer resources. Chemical-free agricultural land even stays fertile much longer than land which is hampered by the constant use of pesticides, so organic cotton farmers generally have a longer cotton commodity lifespan than otherwise.

The benefits are clear; using less pesticides means that the health of workers improves dramatically, communities can live in relative health with access to clean water and food supplies, and the land has a longer lifespan because it is not being damaged by chemicals.

By seeking out organic cotton alternatives to everyday products, you can easily act ethically and sustainably by encouraging the production of cotton grown without pesticides and reduce harm for the planet and people!

TENCEL

Tencel is a beautiful quality - mostly famous for its beautiful shine and nice, soft hand feel.

Tencel is actually a brand name for a type of Lyocell. This types of fabrics are made from cellulose fibre, which is made by dissolving wood pulp and using a special drying process called spinning. Before it is dried, wood chips are mixed with a solvent to produce a wet mixture. The mixture is then pushed through small holes to form threads, which is then chemically treated and the lengths of fibre are spun into yarn and woven into cloth. The solvents used to turn the wood pulp into fibre are made using petrochemicals. However the closed loop production process, means that the solvent is recycled time and time again to produce new fibres and minimize harmful waste.​

Manufacturing Tencel requires less energy and water than cotton. As a naturally derived fibre, Tencel is also biodegradable. Tencel also requires a lot less dye than cotton. 

Tencel is also very breathable and less susceptible to odorous bacteria growth.

The only downside with Tencel (except for the high price) is that the quality is not suitable for the denim washing processes. The fiber is too fragile for heavy treatments as used for denim.

We use Tencel for shirts and dresses with lighter treatment.

BETTER COTTON

The production process for conventional cotton uses a huge 25% of the world’s insecticides; more than any other crop in the world. Pesticides can infect local waterways, destroying the environment and harming animals. Pest continually build a resistance to the chemicals used, so new pesticides are continuously developed, resulting in greater pesticide use and spiraling costs for farmers.

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We source Better Cotton. The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sectors future. Better Cotton is not organic cotton. For more information see; bettercotton.org

​sources: www.goodonyou.eco, bettercotton.org