About the ODENIM
The company arouse from what the market around us couldn’t provide. We were looking for feminine denims with a natural glow, more luxurious and glamorous washes. We are driven by the passion for denim and the artful outcome that will occur when you truly love the amazing denim fabrics.
We are the alternative for the glamorous and fashionable women who wants to look smashing wearing jeans made from organic cotton.
We have created the possibility to love fashion and clothes – with less feeling guilty about nature.
ODENIMs are VEGAN - there are no details of animal content in our products.
The growth of conventional cotton is not an environmental friendly process - This is why we source only more sustainable materials for our products, we search the market for the best available option for each style. Most preferable fabrics are made from recycled materials or organically grown cottons. Read more about our fabrics below.
Production is made in Turkey – this means closer transport than from for example; Far East.
We also want to make sure non of our jeans ever go to waste - thats why we will recycle our garments once they are worn out. The garments will be recycled into new materials and/or redesigned as something else. The O in ODENIM stands for the closed circle - the loop is our mission.
Help us close the circle!
Go to the main menu - "Recycle your ODENIMs" to learn how.
The fine Art of the ODENIM
Jeans are not just a garment - denim is a form of art in which you can be involved in the creation.
Often a pair of jeans becomes your number one choice of outfit from your closet, why? Because every time you wear a pair of jeans - the more they become a part of you and your body. The unique lines and effects in the colour is like a story of you and your way of life. Real denim fades and shades and that is the way it should be - embrace the shadings and be proud of the creation. It is unique - its you!
The Turkish craftsmen of the denim washing and finishing process are amongst the world leading. That's why we are also proudly making some washed denims which already comes with a little story.
All of these pairs are handmade and therefor unique, all the shades and lines in the wash are all sandpapered by hand. This results in washes, were every single pair is totally unique and therefor they might differ from one another. They are not exactly the same as the machine made jeans, but they have another depth and shine to them. You might not know why you love our jeans better than others - but we know; Its because of the genuinely of the washes and the passion for the art of denim.
We are proud of our choice of fabrics and that's why we would like to
give ones we are using the most a brief presentation below. - If you have any further questions, we will try our best to help you!
Please send an email with your question to
All denim and jeans products are primary made from cotton. As a matter of fact; nearly half of the fibre used in the textile industry is cotton. Despite cotton being so common and so useful, conventional cotton has a dark side. The story of the way cotton is grown, harvested and produced has some nasty truths that impact our planet and its people.
- But it’s not all bad news! Organic cotton is a wonderful, sustainable solution, which is grown without the use of pesticides. Organic farming practices avoid using harmful chemicals while aiming for environmental sustainability and the use of fewer resources. Chemical-free agricultural land even stays fertile much longer than land which is hampered by the constant use of pesticides, so organic cotton farmers generally have a longer cotton commodity lifespan than otherwise.
The benefits are clear; using less pesticides means that the health of workers improves dramatically, communities can live in relative health with access to clean water and food supplies, and the land has a longer lifespan because it is not being damaged by chemicals.
By seeking out organic cotton alternatives to everyday products, you can easily act ethically and sustainably by encouraging the production of cotton grown without pesticides and reduce harm for the planet and people!
Tencel is a beautiful quality - mostly famous for its beautiful shine and nice, soft hand feel.
Tencel is actually a brand name for a type of Lyocell. This types of fabrics are made from cellulose fibre, which is made by dissolving wood pulp and using a special drying process called spinning. Before it is dried, wood chips are mixed with a solvent to produce a wet mixture. The mixture is then pushed through small holes to form threads, which is then chemically treated and the lengths of fibre are spun into yarn and woven into cloth. The solvents used to turn the wood pulp into fibre are made using petrochemicals. However the closed loop production process, means that the solvent is recycled time and time again to produce new fibres and minimize harmful waste.
Manufacturing Tencel requires less energy and water than cotton. As a naturally derived fibre, Tencel is also biodegradable. Tencel also requires a lot less dye than cotton.
Tencel is also very breathable and less susceptible to odorous bacteria growth.
The only downside with Tencel (except for the high price) is that the quality is not suitable for the denim washing processes. The fiber is too fragile for heavy treatments as used for denim.
We use Tencel for shirts and dresses with lighter treatment.
The production process for conventional cotton uses a huge 25% of the world’s insecticides; more than any other crop in the world. Pesticides can infect local waterways, destroying the environment and harming animals. Pest continually build a resistance to the chemicals used, so new pesticides are continuously developed, resulting in greater pesticide use and spiraling costs for farmers.
We source Better Cotton. The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sectors future. Better Cotton is not organic cotton. For more information see; bettercotton.org
sources: www.goodonyou.eco, bettercotton.org
What else can YOU do?
We all need to take actions against the world pollution.
It is not only up to the companies to make the change - so must the people of the planet and YOU are one of them!
Some of the pollution comes from the people washing their clothes at home. Here is one place were you can make a difference!
Don't wash clothes that's not dirty - especially not denim. Wash your denims as seldom as you can. Wipe them off with a cloth or hang them to air-out.
Don't wash too warm or with too much detergent. Fabric softener should not be used at all.
Hang your laundry - it will take some time but the energy using a dryer can be used for something else.
Never buy any garment you are not planning to use 30 times or more. #wearitthirtytimesormore
If you fix your garment if its broken and wear it for an extra 9 months, you can reduce waste and water usage by approx. 20-30% (source: @fashionforgood)
Almost all of our packing materials and details are made from recycled material. It can and should be recycled again! Please always recycle as much as you can.
Where others see waste - we see possibilities!